One homepage’s LCP, cut 77%. Before that, 35% at a betting platform and 30% at a trading company. Nine years, four stacks, three continents. Places where a slow page is a lost customer, The numbers always improved.
Discuss a projectDays → minutes
Campaign changes · Zero app releases
When marketing moves at the speed of engineering, everyone wins.
Every campaign change meant an engineering ticket and days of waiting.
Implemented Server-Driven UI — layouts and content controlled from the backend, rendered natively on the client.
Marketing changes went from days to minutes, with zero app releases. Engineering stopped being the bottleneck.
The numbers above are symptoms. This is the cause: fast pages, live interfaces, and systems that help other people ship.
Load, response, stability. Rebuilt from the causes: a shorter critical path, less main-thread work, and layout that stays put.
Illustrative target · actual results depend on the page.
A shorter critical path. A faster first impression.
A campaign change takes minutes and zero releases. Content teams compose the page; native components take care of the rest.
Campaign layout. Four shared components. No deploy needed.
Choose a page. Same components. No deploy.
Trading interfaces over WebSockets, with i18n and RTL built in. Complexity handled in the component, never handed to the user.
Feed paused at 64,352.0 euros.
A frozen price. Go live to see every update.
Accessibility, RTL, and theming live in the library. Every screen inherits the same care, so a team of seven can keep the bar.
<PriceCard />SharedOne shared component. Consistent styling, accessibility, RTL and theming across Trade, Wallet and Checkout.
One source of truth. Every screen, right by default.
The tools follow the problem.
I’m Hessam. I started at the intersection of UI design and frontend development. Nine years later, I still care about both sides of the screen.
Based in Istanbul, I’ve worked with remote product teams in Dubai, Istanbul, and Berlin. My work has grown from crafting interfaces to shaping architecture and helping other engineers do their best work.
Design → Engineering → Leadership
9+
Years of building for people.
BSc, Software Engineering
Payame Noor University
Tehran · 2016
Jul 2024 — Jul 2026
Senior Frontend Developer
Dubai · Remote
Custom UI infrastructure and server-driven page composition. Giving product and marketing teams more independence.
Dec 2021 — Jan 2024
Lead Frontend Developer
Berlin · Remote
A trading platform’s evolution from React to SvelteKit. Real-time systems, architecture standards, and a team of seven mentees.
Nov 2019 — Dec 2021
Senior Frontend Developer
Istanbul · Remote
Complex Vue interfaces for thousands of concurrent users. Performance and consistency across critical journeys.
Aug 2017 — Sep 2019
Frontend Developer & UI Designer
Tehran
Where design and development came together. Modular interfaces for enterprise software and multiple client deployments.
The people behind the work.
And a few words from them.
Five perspectives. Shared on LinkedIn.
“I had the pleasure of collaborating with Hessam in the front-end team, where his work consistently stood out for its artistic approach, precision, and meticulous attention to detail.…”
Senior Backend Engineer · Laravel, SaaS Platforms & APIs
“Hessam is a very talented, experienced and knowledgable front end developer. He can handle very complex and challenging tasks under deadlines, his enthusiasm really shines through.…”
Product Manager · FinTech & FX
“Hessam is an exceptional Front End Lead with impressive technical skills and an eye for design.…”
Product Designer · Design Engineer · Mentor
“Hessam is above all, an engineer that has empathy and is a great leader. He’s profound expertise, vast knowledge base of software engineering and his wit, makes him the firehouse he is. I strongly recommend”
Staff Engineer at Heartbeat Medical
“Hessam is one of the most valuable people I have ever met. Both smart and professional. Experienced, deadline-oriented, and intelligent person. He is well versed with the technologies and has the hunger to learn on the go.…”
Senior Product Manager · E-commerce, Fintech & B2B SaaS
